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WE BUILD BRANDS THAT LAUNCH MOVEMENTS

Creating Visual Stories That Inspire Action and Reveal Greatness

Write the vision; make it plain on tablets, so he may run who reads it

-Habakkuk 2:2

At Thread Pull, our mission is to reveal the greatness inherent in every story. Founded on the belief that every brand, every company, and every individual has a unique story worth telling, we dedicate ourselves to bringing these stories to light through innovative video production. Inspired by Habakkuk 2:2, “Write the vision; make it plain on tablets, so he may run who reads it,” we strive to articulate and share your vision with clarity and impact, enabling it to resonate and inspire action.

Thread Pull stands out in the crowded media landscape by being nimble and disruptive. We reject traditional, one-size-fits-all approaches to video production, opting instead for agility and adaptability in all we do. This flexibility allows us to meet the specific needs of our clients, respond quickly to market changes, and embrace cutting-edge technologies and methods. Our approach ensures that we are always ready to capture the moment, no matter the circumstances.

We are here to serve. Our team is committed to excellence, working closely with each client to ensure their vision is not just realized but enhanced. At Thread Pull, we see ourselves as partners in your journey, helping to amplify your message and share your story with the world. Whether it’s elevating a brand, documenting an event, or promoting a cause, our goal is to make a significant impact through quality, creativity, and unmatched service.

Our Core Values:

The Foundation of Our Work

Guided by Principle, Driven by Purpose

At Thread Pull, we are guided by a set of foundational principles that not only shape our daily operations but also reflect our commitment to excellence, ethics, and innovation. Rooted in biblical wisdom, these core values inspire our team to deliver exceptional video production services while upholding the highest standards of integrity and collaboration. Below, we present the core values that define our approach to business and our interactions with every client and partner.

Stewardship and Integrity: We manage every project and resource with diligence and honesty, ensuring that our actions align with ethical practices.

Scripture: “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much.” — Luke 16:10

Excellence: Our pursuit of excellence drives us to deliver superior quality in every aspect of our work, striving to exceed expectations consistently.

Scripture: “Whatever you do, work heartily, as for the Lord and not for men.”
— Colossians 3:23

Communication: We prioritize clear and open communication, ensuring transparency and mutual understanding in all our interactions.

Scripture: “Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone.” — Colossians 4:6

Follow-Through: We are committed to delivering on our promises, ensuring that every project reaches its completion with the highest level of dedication.

Scripture: “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.” — Galatians 6:9

Innovation: We embrace creativity and continuously seek innovative approaches to storytelling and video production, keeping us at the forefront of the industry.

Scripture: “See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the wilderness and streams in the wasteland.” — Isaiah 43:19

Collaboration: We value teamwork and collective effort, both within our team and with our clients, believing that the best results stem from shared visions.

Scripture: “Two are better than one, because they have a good return for their labor.” — Ecclesiastes 4:9

Adaptability: Our ability to adapt to changes and challenges ensures we meet client needs effectively, regardless of the shifting landscape of the digital world.

Scripture: “I know how to be brought low, and I know how to abound. In any and every circumstance, I have learned the secret of facing plenty and hunger, abundance and need.” — Philippians 4:12

CHRIS GIFFORD

creative wrangler | strategist | storyteller

Chris Gifford, from a young age, harbored a deep passion for filmmaking and storytelling, which became evident when he was merely 10 years old. His father, recognizing this fervor, ensured that Chris had access to the necessary equipment and software, particularly with Adobe’s emergence in the early 1990s and Steve Jobs’ departure from Apple to launch NEXT computers, for which his father procured two workstations. Chris’s upbringing was steeped in artistic training, starting at the age of 6, where he was classically trained as an artist, honing skills in drawing, painting, and sculpting. Throughout his life, he remained immersed in the realm of art and creative storytelling, viewing it all as preparation for his ultimate calling.

As he transitioned from adolescence to adulthood, Chris pursued his passion by attending the Art Institute of Dallas, a decision that proved pivotal in his journey. There, he was consistently challenged and pushed beyond his perceived limits, fostering an environment where failure was not feared but rather embraced as a stepping stone to growth. His post-graduation years were marked by freelance work, during which he founded The Brown Lab, a pioneering video marketing company that produced a remarkable volume of content ahead of its time. However, personal challenges necessitated a temporary hiatus as Chris shifted focus to his role as a husband and father, reentering the realm of freelance work.

Following a tumultuous period marked by divorce and single parenthood, Chris found himself part of The Story Concept, a rapidly expanding video production company. This phase provided invaluable lessons in leadership, collaboration, and storytelling on a larger scale, as he forged meaningful professional relationships within a dynamic team environment. In 2022, Chris embarked on a new chapter with his second wife, Jamie, catalyzing the launch of Thread Pull, a company dedicated to empowering brands seeking to initiate impactful movements.

At present, Chris finds himself in the throes of his calling, surrounded by a talented team poised for what lies ahead. With a firm focus on storytelling, Thread Pull is set to embark on a journey encompassing podcasts, documentaries, and scripted narratives, all centered around God’s principles of biblical manhood, marriage, family, and stewardship. Through this endeavor, Chris aims to redefine societal perceptions and inspire men to embrace their God-given roles as leaders and nurturers.